Built for service & entertainment businesses.
Generic SMB software treats every business the same. Service and entertainment businesses don't run on generic — they run on cleanup buffers, per-staff calendars, room-and-resource booking, no-show protection, and WhatsApp confirmations that the client actually opens. Noodle ships those primitives by default, and tunes the surface for the vertical you're in.
Built for these verticals
Each vertical carries the same suite — Chat, Book, Card — with default copy, workflow primitives, and a branded booking-page theme tuned for the business you actually run. Five verticals supported at launch; more to follow.
Pet grooming Live
Variable duration grooms, multi-table coordination, aggressive-dog wash-station blocks, per-breed rebooking cadence. First customer: Bark and Beauty AG, our own grooming salon.
Hair salons Live
Cleanup buffer after a color, freelancer schedules, walk-ins, waitlists. AI-themed booking page so your salon doesn't look like everyone else's.
Beauty studios Live
Facials, nails, lashes, brows. Resource-blocked rooms, deposits for premium treatments, rebooking reminders that match the service interval.
Spa Live
Multi-treatment packages, couples bookings, room and therapist coordination, intake forms before the appointment.
Venue & entertainment Live
Karaoke rooms, event spaces, escape rooms, activity venues. Room-by-room capacity, party-size packages, deposit-secured bookings, WhatsApp confirmations. First customer: YUME Karaoke Box.
Vertical not listed? Talk to us — the suite is generic enough to fit anything client-and-calendar-driven; more vertical landings shipping next.
What every vertical shares
Different copy on the surface. Same suite underneath — the only one that ships all of these together.
Real workflow depth
Per-staff hours, cleanup buffers, vacation, waitlists, resource blocking. Premium per-user salon software shipped these first — so did we, at a fraction of the price.
WhatsApp built in
Confirmations, reminders, rebooking, intake forms — all on the channel your clients actually open. No third-party messaging vendor to bolt on.
Swiss-hosted
Data residency on AWS Zurich. Payments through Payrexx — your Swiss merchant relationship, not a captive processor. nFADP + GDPR compliant by construction.
Zero booking commission
Flat monthly fee, no take rate on new clients, ever. The retention thesis: marketplaces sell you price shoppers; we help you keep the clients you already have.
Don't see your vertical yet?
The suite fits anything calendar-and-client-driven. The landing pages catch up next.