# Noodle > Noodle is the customer operations platform for service businesses — chat, bookings, and CRM on WhatsApp, with AI grounded in your services, your staff, and your customer history. Built in Switzerland by Bark and Beauty AG. Swiss-hosted, GDPR-compliant, enterprise-grade security. Tagline: "More than an inbox. The whole operation." Generic inbox tools give away a WhatsApp inbox plus a basic AI chatbot. Noodle gives service businesses what those tools don't: real bookings with staff and resources, a customer CRM with custom fields, and AI that takes appointments instead of just answering questions. One platform, one contact database, one bill. ## Who it's for Pet grooming salons, hair and beauty studios, fitness studios, restaurants (reservations), massage therapists, home services (cleaning, repair), professional services (accountants, lawyers, consultants). Multi-location chains and agencies are well-served too. ## Products All three apps are live at launch. Each app stands alone — use Noodle Chat as a state-of-the-art WhatsApp Business client without ever touching Book or Card, or pick any combination. The Suite bundle ties them together with one contact database. - [Noodle Book](https://www.noodlebx.com/products/noodle-book.html): A state-of-the-art booking app for service and entertainment businesses. Services, staff schedules, resources, deposits, no-show protection. AI takes real appointments with the right staff and slot. Automated WhatsApp + email reminders. AI-themed booking page that matches your brand. Live today at Bark and Beauty AG (pet grooming) and YUME Karaoke Box (venue & entertainment). iOS app and Zapier integration on the roadmap. - [Noodle Chat](https://www.noodlebx.com/products/noodle-chat.html): A state-of-the-art WhatsApp Business (WABA) client — the communication backbone for service businesses. Team inbox with assignments and internal notes, AI replies grounded in your business, message templates, smart routing, REST API, and Zapier triggers/actions already built in. Use stand-alone or as the communication layer of the suite. WeChat and Line on the roadmap. Available now (iOS app on App Store). - [Noodle Card](https://www.noodlebx.com/products/noodle-card.html): A state-of-the-art CRM with a customisable data layer — custom objects and custom fields per vertical (pet profiles for groomers, treatment history for hair salons, medical notes for spa, table-and-section maps for venue & entertainment). One customer record across chat, bookings, and history. End-to-end encryption, GDPR + revFADP compliant. Available now. Zapier integration on the roadmap. ## What's distinctive - **Swiss trust stack** — AWS eu-central-2 (Zurich) hosting, official Payrexx Solution Partner for payments, Passkey login rolling out. No other booking or messaging platform is a Swiss company. Listed at https://payrexx.com/de/partner/directory/noodle-box - AI agents that book real appointments — not just answer FAQ - Workflow-depth in Book — per-staff hours, cleanup buffers, vacation/sick leave, waitlists, resource blocking (per-client duration learning on roadmap) - AI-themed branded booking page (no two salons look alike) - Chat + Book + Card as one suite, single contact database - Per-tenant WhatsApp number — no shared messaging caps across a portfolio - Noodle Chat on Zapier (currently invite-only) — trigger WABA template sends from 7,000+ apps, or react to incoming messages with a Zap. Invite link: https://zapier.com/developer/public-invite/242965/cdf500e3773d39727dfb4bec522fae2d/ — Public docs: https://apps.noodlebx.com/docs/zapier/ - Open REST API alongside Zapier and webhooks - AWS KMS with HSM-backed encryption keys for all at-rest data (Postgres, S3, app) - Flat-rate AI on every plan (Agentic tier: unlimited agent conversations, no per-token surcharges) - Zero commission on bookings — no marketplace tax on repeat clients ## Plans and pricing - [Pricing](https://www.noodlebx.com/pricing.html): Starter CHF 39/mo, Pro CHF 99/mo, Agentic CHF 199/mo (coming soon), Enterprise (custom). All plans include AI assistants. Agentic includes autonomous AI agents. 14-day free trial. CHF; EUR and USD also accepted. ## Competitive positioning - [Why Noodle](https://www.noodlebx.com/why-noodle.html): Two comparison tables — vs free WhatsApp inbox tools (where the chat layer is now commodity) and vs marketplace-style booking tools (where commission eats repeat-client revenue). Explains where Noodle is the right tool and where it isn't. ## Industries Five verticals live at launch: pet grooming, hair salons, beauty studios, spa, and venue & entertainment. Same suite, framed for the vertical you actually run. Dedicated landing pages exist for the first two; the others use the industries hub for now. - [Industries hub](https://www.noodlebx.com/industries.html): Vertical landings and verticals-at-launch overview. - [Pet grooming](https://www.noodlebx.com/industries/pet-grooming.html): Variable groom durations, multi-table coordination, aggressive-dog wash-station buffers, groomer-sick-day rebooking cascades. First customer: Bark and Beauty AG (our own salon). - [Hair salons](https://www.noodlebx.com/industries/hair-salons.html): Cleanup buffers after color, freelancer schedules, walk-ins between bookings, waitlists with WhatsApp auto-offer, deposits for premium slots. AI-themed booking page that matches your brand. - Beauty studios, spa, and venue & entertainment landings will follow — first customer for venue & entertainment: YUME Karaoke Box. ## Company - [About](https://www.noodlebx.com/about.html): Built by Bark and Beauty AG, Adliswil, Switzerland. Founded 2025. - [Contact](https://www.noodlebx.com/contact.html): admin@noodlebx.com - [Security](https://www.noodlebx.com/security.html): Swiss-hosted infrastructure, AWS KMS with HSM-backed encryption keys, GDPR compliant, end-to-end encryption, SSO, audit logs, role-based access, 99.9% uptime SLA. ## Legal - [Privacy Policy](https://www.noodlebx.com/privacy.html) - [Terms of Service](https://www.noodlebx.com/terms.html) ## Resources - [Sitemap](https://www.noodlebx.com/sitemap.xml) - [Markdown mirrors](https://www.noodlebx.com/index.md): Plain-text versions of key pages for AI agents and LLMs.